Steve Ballis, DDS, Luke S. Kahng, CDT
A public person who meets with people every day will take special care in how she presents herself. In fact, how well one is listened to in the business world is directly related to one’s appearance—it can even influence a customer’s decision. “In a highly mobile society, where first impressions are important, and selling oneself is the most highly cultivated ‘skill,’ the construction of appearances becomes more and more imperative.”1 So then, we can reasonably assume that a young, attractive woman who takes care of her appearance will pay close attention to her smile. She does this knowing that the effort taken with her teeth is something that is noticed by one and all in the business world.
This article revolves around a patient in her mid-30s who travels in her job as a real estate broker. She has a large client base, with regular referrals as an integral portion of her success. Especially during consultations, when her new business relationships are formed, confidence in her personal presentation is important.